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Team Evoke
February 16, 2021 | Just For Fun, News, Wine Club | Team Evoke

Same You. Same Us. New Name.

Oh hey there! As you’ve probably heard by now, we have a new name! It’s true. While we’re sad to leave “Naked” behind, we’re pretty dang excited to begin a new chapter as Evoke Winery.

First things first, don’t panic. Our name is the only thing that’s changing. We are still the same amazing people, making the same great wine, with the same mission: bringing people together to make memories. Only now, we are all of those things under a new name. One that won’t be confused with a much larger online wine club, whose purpose is wildly different than ours. 

Since 2005, we’ve tried to distinguish ourselves within the wine industry by doing things differently. We ditched the manicured vistas, the stuffy etiquette, the intimidating tasting notes, and instead, we focused on the fun. We set out to make a high-quality, carefully-crafted product, but we do it in a way that feels much more approachable.  We use cheeky and irreverent labels to intrigue and connect people, to help start a conversation over a glass of wine and see where it goes. But year after year, it became more and more obvious that the marketplace confusion was not going to go away - if anything, it was getting worse. So, in order to maintain what we value most and carve out a future for our company, we had to make a change.

Please know, we did not make this decision lightly. For the past 16 years, we’ve committed ourselves to create a brand that we felt passionate about, and that’s been an incredibly difficult thing to walk away from. However, this transition has given us the opportunity to look inward at ourselves, to dive deep into who we are, what we’ve always been about, and to recognize what truly matters. 

Turns out, what matters most to us, is you - it’s always been you. Our club members. Our guests. Our community. Our team. It’s the people that matter, not the name. We are incredibly grateful to have each of you by our side as we begin our journey as Evoke.

So, why “Evoke,” you ask? 

Since our inception, we’ve always celebrated authenticity. We’ve encouraged you, to proudly be you. To express yourself in an unedited way, without doubt, or insecurity, and to seek a deeper connection with each other. It is this enduring principle that leads us to “Evoke.” A name that elicits the kind of moments when everyone joined the party, when wine resulted in honest conversations and laughter filled the air. These are the kind of happy memories that we hope to evoke every time you open our bottles. (See what we did there ;))

Now, maybe you’re still thinking… So what does this all really mean? So, we’ll try and paint a clearer picture.

Ownership. We’ve changed our name, but that’s all. We still have the same owners and the same rockstar employees.

Wine Club. We are calling it Club Evoke now, but it is still the heart and soul of what we do. Your shipments will be released as they always have, with the same great wines and fun surprises you look forward to all year long. 

Wine. We are still making the same phenomenal wine with all the irreverent labels that you know and love. No one makes wine as fun and sassy as we do, and that will never change! In fact, we will be selling through Naked Winery inventory for the next few months, so you'll still see our old name and labels floating around.

Tasting Rooms. We still own and operate tasting rooms in Seaside, Bend, Hood River, and we look forward to (finally) opening our Vancouver location later this year. We hope you’ll stop by to sip wine and spend time with us soon.

Okay, that was kind of a lot, but we’re so excited to share this huge news with you. Now we look forward to watching you embrace it, just as we have. We hope you’ll join us in raising a glass and toasting to our new beginning! Because no matter where we’ve been, or where we’re going, our story starts here.

Team Evoke


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